Karim Saad.
Call me Kiks.

I’m Karim Saad. Most people call me Kiks. I’m a creative director, copywriter, filmmaker and content creator from Cairo.

I like taking ideas thats somewhere between “this could actually work” and “this is probably a terrible idea” and figure out which one they are. Sometimes it starts with something I heard on the way home.

I make creative ads, films, music and whatever else gives me an excuse to turn an idea into something cool.

I studied Advertising at the Faculty of Mass Communication, Cairo University, class of 2026. My work brings together advertising projects, personal films and the things I make just to see what happens.