Unofficial Ad for "carrier"
Just showing my creative concept "بنبيع الهوا" in an unofficial ad mod that i wanted to propose to "carrier" as a campaign idea
Where it started.
Say something different. Everyone says their AC is the best. So instead of making another ad that says the same thing, we decided to take the customer’s complaint somewhere else.
What came out of it.
We sell air "بنبيع الهوا" “You’re all selling me air." “Of course, sir. Hot, cold, and inverter.” Turn the oldest accusation in advertising into the actual selling point, while keeping the ad self-aware, conversational and a little ridiculous
Karim Saad (KIKS) - writer, director & on-screen talent An unofficial spec ad for Carrier, created independently as a creative exercise. Not commissioned by or affiliated with the brand. Original post: 9 December 2025.
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