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Personal / 2025

Unofficial ad for "twist"

Unofficial ad for twist energy drink titled "تلعب عليها".

01 / The brief

Where it started.

A cartel mafia deal gone wrong and suddenly it turns into a padel death match for the brief case that contains the money and the goods.

02 / The idea

What came out of it.

The cartel goes through a war after the deal goes wrong for a brief case full of "twist energy drink cans" and the play a padel death match for it in the most sarcastic and hard way.

The people behind it

Karim Saad (KIKS) - writer, director & on-screen talent E3la2yeen Productions. An unofficial spec ad for Carrier, created independently as a creative exercise. Not commissioned by or affiliated with the brand. Original post: 2 May 2025.

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