All work
Marketing & financeCollaboration / 2026
Business 101
Marketing and finance, told through Abu Ali. Two collaborations with Business 101 that bring business advice into an everyday conversation.
Where it started.
Make marketing and finance feel familiar. These two short films were published as collaborations between Business 101 and KIKS in May 2026.
What came out of it.
A recognisable character, a street-level conversation and a business lesson inside the joke. The marketing film asks people to understand their audience. The finance film uses Abu Ali’s sock-selling predicament to make its point.
The people behind it
Karim Saad (KIKS) — collaborating creator and on-screen talent Business 101 — collaboration partner Originally published as Business 101 × withkiks collaborations, May 2026.
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